Steve - Lead Designer

Steve is always looking to bring fresh ideas and innovation to out products and says he gets his best ideas whilst out cycling!

Having owned over 30 bikes over the years he has a deep understanding of how changes in geometry affect the way a bike handles and Steve is passionate about improving the cycling experience for our customers.

This is his main focus when working on frame geometry to develop bikes that are stronger, lighter and more rider-friendly.

Emma - Graphic Designer

Emma's absolute favourite thing as an Insync Graphic Designer, is to see kids on the bikes that she has designed.

She had a significant part in the design process of the Viking Roadmaster, from Frame drawing to working with the frame builder in Manchester. As well as being sponsored to ride the bikes in a team of 6 ‘The Vikings’.

I’ve been riding my bike for the past 10 years. I ride to get to work, sometimes for work, to keep fit and to escape when the world is too much.

Dion - Content Management

Dion is in charge of web content within our digital marketing department. He puts his many talents to good use in creating detailed information for all Insync products.

He knows that content needs to be of the highest possible standard to convey the features and benefits of all the Insync bikes. He prides himself of being able to multi -task and work under pressure.

In his spare time Dion likes to hit the gym, he enjoys watching football, cheering on Premier League Champions Liverpool.

Andy - Customer Service

Andy is the lead tech guy within our Customer Service and Aftersales team.

From entering the cycling industry in the early 90s he has developed a unique understanding of the demands and expectations of our customers and can also provide bespoke training and support solutions to our corporate and retail partners.

Andy’s unique skill set means that he can diagnose and resolve electric bike problems over the phone without knowing the specific model of bike.

Shanaze Reade

Insync Bikes brand ambassador and Olympic BMX rider Shanaze Reade has shared her battles with depression, anxiety and alcohol to inspire others during Mental Health Awareness Week.

Shanaze, who competed for Team GB in the 2008 and 2012 games, at one stage felt like she “didn’t want to be here” after using alcohol to mask how she was feeling when she retired from sport.

Now she believes cycling has assisted in her recovery and has urged others to use exercise to help strengthen their mental health to mark the week, from 18-24 May.

The 31-year-old, also a track cyclist, is two-and-a-half years sober and has just launched a personal training business to use her talents to help others.

She said: “I found that when I got back on the bike, I started feeling better because sport really does help your mental health. I ride twice a day now and it’s the best form of therapy I’ve ever had.”

Working at Insync

“Starting at the company after travelling around Australia by bicycle, I knew I landed a career I can truly get stuck into. I never knew much about the engineering of a bike and how there are different ways around using low cost components to produce a ‘high end’ look.”

Emma

Manchester