About
Inside Insync
Manchester-based Insync Bikes designs and manufactures high-end bikes at affordable prices for all the family, with a focus on cycling as a force for good.
Owned by India-based Hero Cycles, the world’s largest bike manufacturer by volume, Insync aims to be the market leader in European bicycle distribution, providing a complete range of branded cycling products including Viking, Viking Pro, Concept, Coyote, Insync, Ryedale, De Novo and Lectro.

Brand History
Hero acquired Avocet Sports in 2015, in doing so reviving the iconic Viking brand, which relaunched in 2018 under the Insync brand. As well as bringing to market the first new Viking models in 40 years, Insync has also launched new ranges including Lectro, Insync and Coyote.

Bicycle Design
The bikes are designed at Insync’s £2million Hero Global Design Centre in Manchester and manufactured at Hero’s factories in India.
Hero have sold 150 million bikes worldwide and are one of the largest bicycle manufacturers in the world.

Inspiring the next generation
The brand was boosted in 2020 when Prime Minister Boris Johnson launched the government’s £2bn cycling and walking strategy by riding a Viking Pro bike in Nottingham.
Insync remains focused on encouraging people to develop a love of cycling whatever their age, background or ability.
Explore and Discover the Insync world

04/04/2022
Cycling in a City: Your Guide to the Latest Highways Updates
At Insync HQ, we aim to make everyone feel confident, comfortable and safe on the roads....

08/02/2022
Our Guide to Winter Cycling Gear
So you’ve decided you want to cycle in the colder months? Well, in order to avoid...

15/12/2021
The Ultimate Christmas Bike Guide: For Kids
There is nothing more precious than seeing your child’s face light up when they receive a...

16/12/2020
Keeping Lubed Up
Cycling maintenance expert advice - Your bike needs regular lubrication to help it run smoothly and to...

15/12/2020
How to adjust your gears
A step by step guide to checking and adjusting your bicycle gears.

15/12/2020
How to adjust V type brakes
Firstly ensure each brake pad lines up with the rim by pushing each brake arm towards...

11/11/2020
A Quick Safety Check
A quick safety check. So you’ve got your new bike and you want to go out...

11/11/2020
Getting to know your gears
How to use your gears. It’s easy to get a bit daunted when you are faced...