About

Inside Insync

Manchester-based Insync Bikes designs and manufactures high-end bikes at affordable prices for all the family, with a focus on cycling as a force for good.

Owned by India-based Hero Cycles, the world’s largest bike manufacturer by volume, Insync aims to be the market leader in European bicycle distribution, providing a complete range of branded cycling products including Viking, Viking Pro, Concept, Coyote, Insync, Ryedale, De Novo and Lectro.

Brand History

Hero acquired Avocet Sports in 2015, in doing so reviving the iconic Viking brand, which relaunched in 2018 under the Insync brand. As well as bringing to market the first new Viking models in 40 years, Insync has also launched new ranges including Lectro, Insync and Coyote.

Bicycle Design

The bikes are designed at Insync’s £2million Hero Global Design Centre in Manchester and manufactured at Hero’s factories in India.

Hero have sold 150 million bikes worldwide and are one of the largest bicycle manufacturers in the world.

Inspiring the next generation

The brand was boosted in 2020 when Prime Minister Boris Johnson launched the government’s £2bn cycling and walking strategy by riding a Viking Pro bike in Nottingham.

Insync remains focused on encouraging people to develop a love of cycling whatever their age, background or ability.